Booza is The Original Ice Crea - the first frozen dairy-based dessert from which the ice creams we know today evolved. Booza distinguishes itself from other ice creams by a soft elasticity that makes it smoother, denser, and creamier. Because of this density, booza packs more flavor per scoop than any other form of ice cream. It also melts more slowly, allowing it to be served at a temperature that brings out full intensity and complexity of flavor.
This unique consistency results from two ancient, hyper-local ingredients and a distinct production process. Sahlab (ground orchid root) and mastic (a resin) are traditionally added with milk, cream, and sugar to a freezer drum. Instead of being churned, the mixture is then alternately pounded with a three-foot-long wooden pestle and stretched by hand, activating the ingredients and working out all the air to achieve booze's signature creamy elastic consistency.
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